Is Perplexity becoming the new OpenAI Why are Meta and Apple desperate to buy it


Perplexity AI: A new company in the world of rapidly growing Artificial Intelligence (AI) has caught everyone’s attention Perplexity AI. This startup company of San Francisco started in 2022 and now it has started playing a role like Openai in search technology. According to the news, both Tech Giars Meta and Apple are planning to buy this company, although no deal has been confirmed so far.

What is Perplexity and why is it special?

Perplexity is not a common chatbot. It is a conversional search engine that gives the user directly without News-Patiala or scrolling with direct and sources. It is becoming increasingly popular and handles about 780 million search queries every month. Its monthly growth rate is 20%. Recently it has also launched an AI browser assistant named COMET, which helps users in works like online shopping, web page summer and email management.

Why is Apple showing interest?

While AI is being discussed everywhere, Apple’s wwdc 2025 event remained silent with AI features. Siri, which was once believed to be at the forefront, is now likely to come up to the next update by 2026. Also, Apple’s multi-billion agreement, which has maintained the Google search in Safari, is now under legal investigation.

In such a situation, the acquisition of Perplexity can prove to be a game-changer for Apple. This will give Apple a chance to create his own AI-based search engine, which can be directly added to Safari or Siri. Bloomberg’s report states that Apple’s senior officers Eddie Q and Adrian Perika have had serious talks about this deal. If this deal is done then it will be the biggest purchase in the history of Apple.

Why is Meta’s eye on Perplexity?

Meta is already incorporating AI in platforms like Facebook, Instagram and WhatsApp. The company recently invested $ 14.3 billion in Scale AI, and it is believed that before that she had interacted with Perplexity. Meta’s LLAma 4 model is still getting mixed reaction, and the company is also making changes at the internal level. In such a situation, buying perplexity can be a fast way to strengthen your grip in AI for Meta.

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