Fake AI Videos: Recently, a video went viral in which it was claimed that a lion came to a man sleeping on the streets of Gujarat and sniffs it and then goes quietly. It used to look at the footage of a CCTV camera – dramatic, shocking, but completely fake. Actually, this video was made with the help of Artificial Intelligence (AI). Despite this, this video spread rapidly on the internet and some news channels also walked it as a real incident without any investigation. The video came from a YouTube channel ‘The World of Beasts’ which only mentioned in his bio mentioning ‘AI-ASSISTED DESIGNS’.
Fake videos are viral
In another viral video, a kangaroo was shown trying to climb a flight with a human being and it was said that he is an emotional support animal. People accepted this video as true. This clip was posted on Instagram account ‘Infinite Unreality’ which calls itself ‘dosage beyond your daily reality’.
Now the line between reality and imagination has become blurred on social media. Somewhere a huge dragon is seen floating in the rivers, and somewhere the cheetahs are shown saving the lives of the people. All these are videos made from AI, which are now looking so real that the common man is not able to differentiate between their truth or lies. As AI tools are becoming more advanced and common, such videos are also increasing.
Why is AI video wreaking havoc?
AI video does not spread only due to technology charisma, but also because they attract people’s attention on social media. Algorithm increases such clips on platforms like Instagram, Facebook, Tiktok and YouTube because users last longer on platforms.
In an interview to the Indian Express, CEO Ben Coleman of Reality Defender says, “The level of these videos has become so better that he has crossed the border of ‘Uncanny Valley’ and now people seem real.” He said that during the recent NBA Finals, a 30 -second advertisement of a speculative platform called Kalshi was made completely with AI. According to Sam Gregory, head of the Witness institution, “AI is now making videos in styles like interviews and news, not just photos.” People are now using AI in mem culture.
Fake is becoming difficult to catch
Colman admits that even his own PHD experts are unable to differentiate the real and fake videos many times. Large platforms like Meta are now adopting a policy of removing ‘dangerous and misleading’ content instead of stopping AI content. Although Gregory mentions technology like C2PA which can help in finding the reality of video and audio, but it is not applied to every platform right now.
Now everyone is making AI video
Now the question is not, who is making this video, but is that who is not making them. Everyone is using these tools from children to government agencies. Colman says, “Now everyone is a creator.” Gregory also believes that in today’s era, ‘AI Influencers’ have also become a new trend. According to Kumar, 90% of content is for entertainment, but the remaining 10% content is causing real harm at political and social level.
What can be done next?
Both Colman and Gregory believe that now is the time to make new laws, which should check its truth at the time of content upload. Kumar says that strict rules and punishment are necessary for both platforms and users. Gregory warns, “If people lose trust in their eyes and ears, then real journalism, real events and real pains will come in doubt.”
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