 "Don’t logo, not brand … on the chest will play for ‘Country’ in the Asia Cup")
The Indian cricket team is going to play the Asia Cup without any sponsor. It is considered a very unique and larger moment of cricket history. In the Asia Cup in UAE from September 9, India will not have the name of a company on the jersey, but only “India” will be written.
Know the entire case
In fact, the contract is over between the Indian cricket control board (BCCI) and previous sponsor Dream-11. The new sponsor is certainly going on, but before the Asia Cup has no new deal finalized. The Indian board has sought tenders and the deadline for depositing language is set on September 16.
It will be the name of a company but the country
The Asia Cup to be in T20 format is starting on September 9. India will play his first match against UAE on 10th and against Opposite Pakistan on the 14th date. In such a situation, it is not possible that there will be a brand name and logo on Indian jersey during these matches.
Typically special moments for players
During the Asia Cup, the name of the country or BCCI will be a special moment for players instead of a private company on the jersey’s jersey. When the players will die in the ground without only a brand of a brand, they will focus on the game and the country. This moment will remain a unique memory in every player’s career.
BCCI expanded sponsorship rates
Sponsoring the jersey of the Indian cricket team will now be more expensive because the BCCI (Indian cricket control board) has set a price of Rs 3.5 crore per match for bilateral series and multi-cricket tournaments. Earlier, the bilateral matches was Rs 3.17 crore for Rs 3.17 crore and for multiple matches.