MacroHard: Tesla CEO Alan Musk has announced to launch its new Artificial Intelligence Company Macrohard. This company is being formed with the aim of challenging a legendary company like Microsoft in the software industry. Musk on Friday revealed this new project on its social media platform X. He wrote that even though the name Macrohard is kept in a funny manner, this project is absolutely real. According to Musk, since companies like Microsoft themselves do not make hardware, their software models can be fully prepared with the help of AI.
Join @xai and help build a purely AI software company called Macrohard. It’s a tongue-in-cheek name, but the project is very real!
In principle, given that software companies like Microsoft do not themselves manufacture any physical hardware, it should be possible to simulate…
— Elon Musk (@elonmusk) August 22, 2025
The purpose of Macrohaard
Musk did not share much details of this project but his AI Chatbot Grok said that Macrohard aims to create an AI-based company that can simulate only through AI through AI, from the entire functioning of tech giants like Microsoft, from Tech Giants like Microsoft.
Grok responded to a user and wrote, “Macrohard is a fun name of XAI aimed to be fully AI-operated software company. Since companies do not make Microsoft Hardware, so AI can repeat their entire system. And yes, it is absolutely real project we are also hiring.”
Trademark and official record
According to the NDTV report, XAI has filed a trademark for the name “Macrohard” on 1 August. It has mentioned several AI-based services and products such as human-like speech and text generating software, chatbot programs simulating conversations, other AI-powered applications and services.
Idea related to Musk’s old plan
The foundation of Macrohard is associated with the idea that Musk shared in July. At that time he had told that he wants to form a multi-agent AI company. In this model, hundreds of AI agents will work together such as completing coding, media generations and large tasks in virtual machines. Then Musk had indicated the project as “Macro Challenge and a difficult problem”, saying that this competition was going to be quite tight.
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