Instagram: In today’s digital world, Instagram is not just a platform to share photos and videos, but it has become a source of big earnings. Millions of users are not only making an identity through this social media app but are also earning a lot. But the question arises that when and how do you start getting money on Instagram? Do just likes and followers get money or have some other conditions?
Does Instagram give money on its own?
There is no direct montization system on Instagram like YouTube, which earns through add. But Instagram has now launched “Instagram Creator Monetization” features in some limited countries such as Badges in Live, Reels Bonuses and Affiliate Program, which can earn some creators. In India, these features are not available to all at present, but still millions of creators are earning through brand deals, sponsorship and promotion.
How many followers start getting money?
Earnings on Instagram depends on the number of followers, your engagement rate and the quality of content. Usually, if your engagement is good (ie likes, comments and story views are regular), then small brands can contact you for promotion. One post can get 1,000 to 5,000 rupees. At this stage you are considered a mid-level influencer. Big companies or startups can give 10,000 to 50,000 rupees for sponsorship. You become a macro or mega influencer. A post can get up to millions of rupees, especially if your engagement is tremendous.
Do you get money from likes?
The likes do not get money directly. But in a way, they reflect your engagement. The more likes and comments there are, the more confident brands will be that people are liking and promoting their products. This is the reason why brands decide the deal only by looking at likes and views on your post.
And in what ways do you earn?
Brand Sponsorship: Companies promote their products through your account.
Affiliate Marketing: You give a link to a product in a story or post, and you get commission on purchase from that link.
Product Cells: You can sell your own digital or physical products like clothes, courses, eBooks etc.
Instagram Live Badges: Fans in Live can support you by purchasing badges (available in limited countries).
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