Social Media in Pakistan: The use of social media in Pakistan is widely spread and the difference in popularity of various platforms is quite interesting. According to the report released by the Pakistan Telecom Authority (PTA) in January 2024, it is clear at what level the platforms like YouTube, Facebook, Instagram and Ticketkk are used.
YouTube most useful platform
Available data shows that YouTube is the most commonly used social media platform in Pakistan with 71.7 million users. Interestingly, the number of male users on YouTube is large about 72% of men and only 28% female spectators.
The cause of YouTube’s popularity is its huge content library entertainment, education, information, News-Patiala, and immense availability of local content. Especially the increasing number of local content creators has made YouTube more attractive.
While YouTube is at the top position, Facebook is also a widely used platform in Pakistan. According to the report, there are 60.4 million users which include 77% male, and 23–24% women. The attraction of Facebook lies in its universal use, marketplace, groups, business pages, and ease of dialogue. This platform remains a central platform for dialogue, networking and local businesses.
Instagram Pakistan has a relatively small but fast growing network with 17.3 million users. Male users are around 64% while women are 36%. Enthusiasts of youth and visual content prefers this platform, its reels, stories and effects attract young audiences. Due to luxurious fashion, lifestyle and branding materials, Instagram has become a primary selection for many businesses and influential individuals.
Who is the most used in Pakistan?
It is clear from this data that Youtube is at the top of the utility in Pakistan, followed by Facebook’s popularity and Instagram is especially increasing rapidly in the youth.
YouTube – Most utility (71.7 million users)
Facebook – Second place (60.4 million users)
Instagram – Rapidly popular among youth (17.3 million users)
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