So far, whenever it comes to short video, the name of Instagram Reels and YouTube shorts will first come in your mind. But now another big player is going to land in this race. Actually, Netflix is also preparing to make a bang in the world of short video. Yes, the same Netflix on which we watch web series and movies.
Netflix is going to add a new feature to its mobile app, in which users will get to watch short videos in vertical format like Instagram. The special thing is that these videos will be according to the user’s choice, meaning everyone will get different and favorite content.
What is Netflix’s new plan?
Netflix is now going to bring a mobile-only video feed that will be exactly like Reels and Shorts. In this, the user will be able to swipe on the next video as soon as a video is over, if you like the video, you can also save it and can also share it with friends.
Netflix says that these videos will not be random but will be selected from ‘Top Pix for You’ section, which will show the same content that the user will see as per their choice.
Will YouTube and Instagram get a competition?
There is no doubt that Instagram and YouTube are the biggest platforms of short videos today. But Netflix now wants to prevent its mobile users from going out of the app. For this reason, the company is determined to bring this short video feature so that people can watch not only films and series, but also funny small videos in the same app.
When will it be launched?
Currently, Netflix is testing this feature in America and soon it can be rolled out for the users there. However, Indian users may have to wait a little because when this feature will come in India, no official information has been given yet.
Why is this game changer for Netflix?
Short videos have become the most viewed content in today’s time. People keep watching reels and shorts on Instagram and YouTube for hours. In such a situation, if Netflix brings a smart, personalized video feed on the same lines, then not only will the users spend more time on the app, but the grip of Netflix will become stronger among mobile users.
This new plan of Netflix clearly shows that the company does not want to be limited to the world of OTT now. Netflix is now ready to compete with giants like Instagram and YouTube and if this feature is a hit, then Netflix can really bring a new storm in the social media world.