Today, where the craze of smartphones is increasing worldwide, there is a different picture in this race in Türkiye. In countries like India, while Apple and Samsung are in power, local brands and some special foreign companies in Türkiye are holding their strong hold in the smartphone market.
The people of Turkish love the products made in their country, and its effect is clearly visible in the world of smartphone. Some domestic companies here have made a special identity in the mobile market, and now Chinese brands are also strongly strengthening their grip.
Turkish local smartphone brands
The most discussed name in Türkiye is General Mobile. This company is known for the best quality and budget friendly prices of the smartphone. General Mobile has also prepared its largest smartphone factory in the country, which has strengthened its local production capacity.
Apart from this, there is another Turkish company named Vestel, which makes smartphones as well as television and other electronic products. This company is also gradually confirming its place in the smartphone market.
Turkcell, which is a major telecom company of Türkiye, has also stepped into the mobile world. This company has launched a smartphone named T50, which has been specially designed for Turkish users.
China is not far behind
- Given the fast growing Turkish smartphone market, many Chinese companies have also started investing here.
- Xiaomi has set up a large factory in Istanbul, where about 50 lakh smartphones can be made every year.
- Oppo has also opened its office in Türkiye and has increased its presence in the local market.
- At the same time, Tecno Mobile has started its manufacturing unit by investing about $ 35 million in the Pendik area.
Not only these companies are getting the benefit of production at low cost, but Türkiye’s economy is also getting strengthened. The market of young population and fast growing technology here has become a big opportunity for these companies.
Apple and Samsung still dominated
However, the dominance of Apple and Samsung in Türkiye still persists. According to 2023 data, these two companies together have captured about 51% market share. Samsung is at the forefront with 27.8% stake, while Apple has 19.2%.
After this, Xiaomi has also emerged as a very strong player in the market with 16.6% stake.
What is the result?
In Türkiye, in the world of smartphone, now not only big global brands, but local and Chinese companies are also giving big competition. On the one hand, while Turkish brands like General Mobile, Vestel and Turkcell are winning the trust of the people, on the other hand companies like Xiaomi, Oppo and Tecno are also registering their strong presence.
It is clear that Turkish smartphone market is no longer limited to Apple and Samsung. Now the real match is now between technology, price and local production.